Capabilities
Unit economics.
Designed the levers — payout, take rate, incentive density — that flip a market from negative to positive contribution.
Pricing strategy.
Modular pricing, radius optimization, geo-targeted pricing experiments. Pricing as a system of policies, not a single number.
Commercial deal policy.
Authored TikTok's NA commercial deal policy as the first strategy hire on the monetization team — sales used it as the deal-shaping reference.
Sales forecasting.
Pipeline-driven forecasting methodology designed from scratch — became the basis for revenue planning during TikTok's NA expansion window.
Financial modeling.
Multi-billion-dollar budget management, scenario modeling, sub-dollar incremental-cost tracking at the market level.
Evidence
Uber Eats NYC turnaround.
Flipped unit economics from negative to EBITDA-positive while scaling delivery volume 4x. Delivered tens of millions in 2017 cost savings via incentive optimization.
US/CAN pricing policy.
Pricing and incentive strategy across 250+ markets on a multi-billion-dollar budget. Cut courier payout per trip by ~65% while lifting courier earnings by ~200% — the rare win-win unit-economics shift.
TikTok commercial deal policy.
Authored as the first strategy hire on the NA monetization team. Strategic liaison between the U.S. GM and TikTok HQ in Beijing during the highest-stakes period of U.S. growth.
Pipeline-driven forecasting (TikTok NA).
Designed the sales-forecasting methodology from scratch — pipeline-driven, segment-aware, used through the NA ad-revenue expansion window.
AB InBev pricing (Northern China).
Managed pricing for 70+ SKUs across 5 Northern-China markets in partnership with a top-tier strategy consultancy on post-acquisition integration.
At scale
- Multi-billion-dollar pricing & incentive budget owned end-to-end
- Unit economics flipped from negative to positive in a major US metro
- 250+ markets under a single pricing policy
- 70+ SKUs / 5 markets pricing managed at AB InBev
Stack
Excel / Sheets modeling · SQL · Python · pipeline forecasting · deal-policy authoring · modular pricing systems